The Work of a Communications Professionals 

         With the changes in technology and the communications process, communications professionals must be able to adapt. Gone are the days of getting information from a source, spending the day typing it up and taking it to an editor for review. With the speed of communications and the vast number of people that can see the information, the role has definitely changed. The video below outlines the way which technology has changed the work for communications professionals.

Lee, E. (Director). (2014). Internet, Technology Offer New Tools for Journalists [Motion picture]. n/a: n/a.

         With the increased demand on Journalists to be able to learn and use traditional and new media, it is important to develop the skills needed to do so. Being versed in social media and internet technology is no longer a luxury but has become a necessity to stay relevant in the field.

J-school grads need many skills. (2014, June 4). RTDNA :. Retrieved October 19, 2014, from http://www.rtdna.org/article/j_school_grads_ 

        For communications professionals, it can be seen that digital skills are viewed as extremely important to being effective.