Technology and Communications

      With changes in technology, the way we share information has changed as well. In the modern technological era, everyone has the ability to act as a communications professional. There are a number of ways which users can now create content and publish to the world. In the previous era, there were clearly defined roles as either a producer or consumer of information. With new media, these roles have blurred. 

                 

 MacDougall, R. (2010, March 6). The Online Notebook. The Online Notebook. Retrieved October 19, 2014, from http://ijpenado.wordpress.com/tag/online-journalism/

          The above image shows the difference between the how communication of news and information was distributed previously and how technology has somewhat flipped the roles. Although both times of information sharing occur, the trend is toward the intercast model.

          In the modern communications format, social media plays a huge role. The ability to post information and share news with others is extremely accessible because of social media. With the ease of publishing and retrieving information, social media has become an attractive alternative to traditional media.

Hunt, J. (n.d.). Will social media eventually replace the news?. Giraffe Social Media. Retrieved October 19, 2014, from http://giraffesocialmedia.co.uk/will-social-media-eventually-replace-the-news/